Users
Anyone who has interacted with your platform at least once is defined as a user.
User Properties
User Properties are the attributes that define your users. They provide information of who your users are, how they are identified, where they are coming from, what their behavior is and how they are engaged with your business.
All the properties are captured by the integrated SDKs as and when the user interacts with your platform.
These properties provide valuable aid in segmenting the users based on various attributes and also help in creating custom campaigns to engage a particular segment with. This significantly helps in ensuring that the right campaigns are retargeted to the right users.
Types of user properties:
1. System Generated Properties 2. Custom Properties Below table depitcs all the User Properties captured by Vizury.
User Property | Description |
App Version | The version of the Application installed. |
API Version | The version of the API. |
City | The city of the user. |
Country | The country of the user. |
Vizury ID | |
Age | The age of the user. |
Gender | The gender of the user. |
The Email ID of the user. | |
Language | The language of the user. |
Customer type | The type of user. |
Loyalty | Loyalty points assigned to each user. |
Days last seen | The number of days since the customer interacted with your platform. |
Last visit date | The last date on which the user interacted with your platform. |
Last visited stage | The last page on which the user interacted. |
Days last purchased | The number of days since the user made a purchase. |
Last Purchase Date | The last date on which the user made a purchase. |
Order Price | The total price of the order placed by the user. |
Products Count | The total number of products seen by the user. |
Purchased Categories | The category of the products purchased. |
Visited categories | The category of products visited by the user. |
Total Carts | The total number of carts created by the user. |
Total Purchases | The total number of purchases made by the user. |
Total Visits | The total number of times the user has visited your platform. |
Install Date | The date on which the user installed your application. |
Install Source | The source from which your application was installed. |
Un-install Date | The date on which the user un-installed your application. |
Uninstall Likelihood | The predictive score of likelihood of the users who are about to uninstall your application. |
Visited URLS I | The URL through which the user visited your platform. |
Visited URLS II | The URL through which the user visited your platform. |
Visited URLS III | The URL through which the user visited your platform. |
Cookie | Unique identifier assigned to the user. |
Section | The subpage the user has visited. |
Level | The subpage the user has visited. |
Adv_type | The platform(Web/Application(IOS/Android)) of the user. |
gcmid | The Google Cloud Messaging ID given to the user. |
fp2 | Customer Relationship ID. |
fp34 | Google Analytics ID. |
Catid | The Category ID of the product |
Subcat1ID | The subcategory ID of the product visited/added to cart/purchased by the user. |
Subcat2ID | The subcategory ID of the product visited/added to cart/purchased by the user. |
pid | The product ID of the product visited/added to cart/purchased by the user. |
pid1 | The product ID of the product visited/added to cart/purchased by the user. |
pid2 | The product ID of the product visited/added to cart/purchased by the user. |
pid3 | The product ID of the product visited/added to cart/purchased by the user. |
Price1 | The price of the product the product visited/added to cart/purchased by the user. |
Price 2 | The price of the product the product visited/added to cart/purchased by the user. |
Price 3 | The price of the product the product visited/added to cart/purchased by the user. |
orderid | The ID of the order placed by the user. |
ecmisc(1-13) | These are the custom user properties that your business pass |
density_dpi | The pixel parameter(dots per inch) of the user’s screen. |
sw | The width of the user’s screen. |
sh | The height of the user’s screen. |
ipaddress | The IP address of the user. |
user_agent | The user agent of the user. |
URL | The URL of the user. |
emuiversion | The EMUI Version of the user. |
