Users

Anyone who has interacted with your platform at least once is defined as a user.

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User Properties

User Properties are the attributes that define your users. They provide information of who your users are, how they are identified, where they are coming from, what their behavior is and how they are engaged with your business.

All the properties are captured by the integrated SDKs as and when the user interacts with your platform.

These properties provide valuable aid in segmenting the users based on various attributes and also help in creating custom campaigns to engage a particular segment with. This significantly helps in ensuring that the right campaigns are retargeted to the right users.

Types of user properties:

1. System Generated Properties 2. Custom Properties Below table depitcs all the User Properties captured by Vizury.

User Property

Description

App Version

The version of the Application installed.

API Version

The version of the API.

City

The city of the user.

Country

The country of the user.

Vizury ID



Age

The age of the user.

Gender

The gender of the user.

Email

The Email ID of the user.

Language

The language of the user.

Customer type

The type of user.

Loyalty

Loyalty points assigned to each user.

Days last seen

The number of days since the customer interacted with your platform.

Last visit date

The last date on which the user interacted with your platform.

Last visited stage

The last page on which the user interacted.

Days last purchased

The number of days since the user made a purchase.

Last Purchase Date

The last date on which the user made a purchase.

Order Price

The total price of the order placed by the user.

Products Count

The total number of products seen by the user.

Purchased Categories

The category of the products purchased.

Visited categories

The category of products visited by the user.

Total Carts

The total number of carts created by the user.

Total Purchases

The total number of purchases made by the user.

Total Visits

The total number of times the user has visited your platform.

Install Date

The date on which the user installed your application.

Install Source

The source from which your application was installed.

Un-install Date

The date on which the user un-installed your application.

Uninstall Likelihood

The predictive score of likelihood of the users who are about to uninstall your application.

Visited URLS I

The URL through which the user visited your platform.

Visited URLS II

The URL through which the user visited your platform.

Visited URLS III

The URL through which the user visited your platform.

Cookie

Unique identifier assigned to the user.

Section

The subpage the user has visited.

Level

The subpage the user has visited.

Adv_type

The platform(Web/Application(IOS/Android)) of the user.

gcmid

The Google Cloud Messaging ID given to the user.

fp2

Customer Relationship ID.

fp34

Google Analytics ID.

Catid

The Category ID of the product

Subcat1ID

The subcategory ID of the product visited/added to cart/purchased by the user.

Subcat2ID

The subcategory ID of the product visited/added to cart/purchased by the user.

pid

The product ID of the product visited/added to cart/purchased by the user.

pid1

The product ID of the product visited/added to cart/purchased by the user.

pid2

The product ID of the product visited/added to cart/purchased by the user.

pid3

The product ID of the product visited/added to cart/purchased by the user.

Price1

The price of the product the product visited/added to cart/purchased by the user.

Price 2

The price of the product the product visited/added to cart/purchased by the user.

Price 3

The price of the product the product visited/added to cart/purchased by the user.

orderid

The ID of the order placed by the user.

ecmisc(1-13)

These are the custom user properties that your business pass

density_dpi

The pixel parameter(dots per inch) of the user’s screen.

sw

The width of the user’s screen.

sh

The height of the user’s screen.

ipaddress

The IP address of the user.

user_agent

The user agent of the user.

URL

The URL of the user.

emuiversion

The EMUI Version of the user.