Glossary

0min

DAU (Daily Active Users)

Daily Active Users (DAU) represents the number of unique users in a campaign that have performed atleast on event in a given day.

MAU (Monthly Active Users)

Monthly Active Users (MAU) represents the number of unique users in a campaign that have performed atleast on event in the last 30 days.



Updated 25 Mar 2024
Doc contributor
Did this page help you?
PREVIOUS
Privacy & Security
NEXT
CUSTOMER CONNECT
Docs powered by Archbee