Custom Segments

Custom Segment enables you to create a segment based on the combination of different Events and User Properties of interest.

Creation of Custom Segment.

Steps to create a custom segment is as listed below:

  1. Click on the Create Segment Button and select Custom Segment from the drop down.



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2. Select the Platform(Web/App) from the toggle button for which the segment has to be created.



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3. Select the Event of interest. Click on events drop-down to see the list of all events that are currently tagged on your Web/App platforms.



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4. Select to include/exclude the users who have performed a certain Event on your website/App using the include/exclude drop-down selection.



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5.Select the period for which you want to create the segment by clicking on the Select Period(Optional) button.

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6.Click on the User Properties and select the property of interest and necessary options.



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7. To add multiple Events or User Property, click on the Rule and add another the Event/User Property. You can also choose whether you want to segment by either/or of the Events/User Property by selecting the And/Or option.

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8. To create nested segment rules, click on the group button and add the rules as required .You can also choose And/Or option to either include or exclude the nested segment rules.





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9. Once the Events and User Properties are selected, the segment can be created by clicking on Apply Rule button.



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10.To save the segment created, click on the Save Segment button on the top right corner.

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11. Clicking on the Save segment button will show a pop up as shown. Enter the name and description of the segment and you can chose if you would want to clone the segments to other accounts.



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12. On saving the segment, the new segment will appear in the segmentation tab as shown.

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