Engagements are the user interactions to your business's marketing efforts. User interactions may be clicks, logins, likes, shares, comments, conversions etc. to your various marketing efforts like campaigns, ads, offers and discounts, membership programs and so on.
It’s the sum total of all the ways you can connect with your users and create awareness of your brand, interest for your brand, desire for your brand and finally leading your users to make desirable actions which are valuable to your business.
Vizury's Engage 360 provides a great platform to create strategic engagements across multiple platforms and target them to the right segment of users at the right time and converting them as your customers. It also enables you to engage with your users even after their conversion as customers and help retain them, building a long lasting loyal and profitable relationship.