5min

Overview

Facebook at Vizury Engage 360 is under the Channels tab. The two sections of Facebook are Overview and Reports.

Overview Section:

Overview section shows the overall engagements created for the Onsite Notifications Channel as shown:

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All the engagements created are shown with the details listed below:

Engagement name: Shows the name of the engagement created.

Segment: Shows the segment for which the engagement was created.

Type: Shows the type of engagement(Static/Dynamic) created.

AD Spend: Shows the amount spent on the particular engagement.

Status: Shows if the engagement created is active or inactive.

You can search the engagements created by typing the name of the engagement in the option Search Engagement as shown.

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Report Section:



Reports section shows the performance of the Facebook engagements as shown:

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The engagement report is shown with the details listed below:

Engagement Name: Shows the name of the engagement created.

The performance of the engagements are tracked via certain metrices such as:

Impressions: Shows the number of impressions sent to the user.

Clicks: Shows the number of clicks for the engagement.

CTR: Shows the click through ratio.

Trend: Shows the trend of performance metrices.

Reports of the engagements created are listed under 4 different sections namely All, Live, Top engagements and Inactive.

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All: Lists all the engagements created.

Live: Lists all the engagements which are live and active.

Top engagements: Lists all the engagements with top engagement performances.

Inactive: Lists all the engagements which are inactive.

Viewing a report:

The Select Engagement option allows you to select a particular engagement and the Select Segments option allows you to select a particular segment for which the engagement is designed for.

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The Select Period option allows you to select the period for which the performance is to be tracked.

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Once the required options are selected, the report is shown.

Updated 27 Jun 2022
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