Facebook at Vizury Engage 360 is under the Channels tab. The two sections of Facebook are Overview and Reports.
Overview section shows the overall engagements created for the Onsite Notifications Channel as shown:
All the engagements created are shown with the details listed below:
Engagement name: Shows the name of the engagement created.
Segment: Shows the segment for which the engagement was created.
Type: Shows the type of engagement(Static/Dynamic) created.
AD Spend: Shows the amount spent on the particular engagement.
Status: Shows if the engagement created is active or inactive.
You can search the engagements created by typing the name of the engagement in the option Search Engagement as shown.
Reports section shows the performance of the Facebook engagements as shown:
The engagement report is shown with the details listed below:
Engagement Name: Shows the name of the engagement created.
The performance of the engagements are tracked via certain metrices such as:
Impressions: Shows the number of impressions sent to the user.
Clicks: Shows the number of clicks for the engagement.
CTR: Shows the click through ratio.
Trend: Shows the trend of performance metrices.
Reports of the engagements created are listed under 4 different sections namely All, Live, Top engagements and Inactive.
All: Lists all the engagements created.
Live: Lists all the engagements which are live and active.
Top engagements: Lists all the engagements with top engagement performances.
Inactive: Lists all the engagements which are inactive.
Viewing a report:
The Select Engagement option allows you to select a particular engagement and the Select Segments option allows you to select a particular segment for which the engagement is designed for.
The Select Period option allows you to select the period for which the performance is to be tracked.
Once the required options are selected, the report is shown.