---
title: Glossary
slug: glossary
docTags: 
createdAt: 2021-01-11T14:00:06.000Z
---

***DAU **(Daily Active Users)*

*Daily Active Users (DAU)* represents the number of unique users in a campaign that have performed atleast on event in a given day. 

***MAU **(Monthly Active Users)*

*Monthly Active Users (MAU)* represents the number of unique users in a campaign that have performed atleast on event in the last 30 days. 

******